FMIPS has a range of marketing products and services that are designed to assist Pharmacy owners/managers:
- Acquire additional customers
- Increase the activity rate and average retail spend of existing customers
- Maximise the return on their marketing investment
LifeClub™ Customer Rewards Program
The difference is instantly clear!
An integral part of our suite of marketing services, the LifeClub™ Customer Rewards Program is an innovative initiative that is
- Independent
- Instantly rewarding
- Customisable
The LifeClub™ Customer Rewards Program will not only assist you identify and reward your best customers, the innovative technology will offer your pharmacy(s) a tangible point of difference as well as opportunities for more meaningful customer communication via direct mail and targeted promotions.
The LifeClub™ Customer Rewards Program is:
Independent
Non-aligned with any wholesaler or buying group
Innovative
The smart-card technology means that every time your customers make a purchase - the message, points and reward $$$ are updated immediately on the face of the card for customers to see - making each shopping experience with you an instantly rewarding one!
For pharmacy owners that means:
- No additional costs for producing and mailing vouchers to customers
- No additional administration managing messy voucher-redemption programs.
Customisable
Each month up to 20% of the on-card messaging can be customised to your store to promote special offers, competitions, trading hours and other store specific promotional activity
Flexible
The program has the ability for tiered discount structures and linking of stores within multi-store groups
Much more than a discount card
The LifeClub™ program is supported by ongoing direct marketing activities. These include
- regular communications to LifeClub™ customers on a range of health and retail topics
- special offers
- competitions
- LifeClub specific promotions
Benefits
- Instantly rewarding - customers
Customers are enrolled on the spot and can redeem points and $$$ at any time. No waiting periods and no additional costs associated with administering voucher-based schemes
- Instantly rewarding - store
On average, LifeClub customers spend $8* more per average retail sale than non-LifeClub customers
- Customisable
20% on monthly on-card messages can be customised to your store(s)
- Integrated Program
Regular communications to customer base on health topics of interest, special offers, competitions, all inclusive in the monthly fee
* Figure based on November 04 data from participating stores
Like to know more? Contact us.
PromoAssist Promotional Program
Professional Health Solutions
Developed by FMIPS, the primary objective of the PromoAssist Professional Health Solutions promotional program is to reinforce a pharmacy's position within the community as the leading local destination for health, beauty and well-being solutions.
The program has a series of monthly promotions, each specific to health and well-being topics. Retail sales targets are integrated into all promotions to ensure owners/managers can measure the success of each activity on a monthly basis.
The PromoAssist Professional Health Solutions promotional program is a "just add water" program that:
- Focuses on the promotion of "Healthy Solutions", many of which are aligned with national health promotions
- Provides framework for staff to successfully execute promotions
- Reinforces your pharmacy's 'professional' positioning within local community
- Compliments existing customer rewards program
- Educates staff and customers
Click here to download the PDF
Like to know more? Contact us.
Marketing Services Management
FMIPS works with independent owners, banner stores and multi-store groups to develop and manage integrated marketing and promotional programs.
For those owners and managers who have a disparate range of uncoordinated marketing activities, the benefits from this service are:
Planning
Marketing activities that are planned, coordinated and executed using the correct systems and processes have a far better chance of success than a those that are thrown together with little planning or thought.
Integration
FMIPS develops programs that tie marketing activities to a store's buying schedule to ensure each marketing activity is maximising the associated retail opportunities.
Customer activity
By tapping into your Loyalty program customer file, segmenting it and communicating with customers about your various marketing activities, pharmacies can target inactive customers and incentivise them to come back into store.
Like to know more? Contact us.
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